Even if you have a voice for video and can narrate the quality of your content, it’s still not enough. Videos need more to cut through the noise and make viewers take action. A great way to do this is by incorporating visual elements into your videos such as Kinetic Typography. Kinetic Typography is a subgenre of motion graphics that uses typography to create animated video effects based on the laws of physics and motion. It’s a fascinating technique that will help your videos stand out in today’s content-saturated market. Read on to learn more about how to use Kinetic Typography in your videos to create engaging content with an incredible impact.
What is Kinetic Typography?
Kinetic Typography is a subgenre of motion graphics that uses typography to create animated video effects based on the laws of physics and motion. It’s a fascinating technique that will help your videos stand out in today’s content-saturated market. When you use Kinetic Typography in your videos, you’re essentially using real-world physics as your medium. For example, a text animation of an object falling or rising vertically based on gravity, or a text that stretches or shrinks based on width and length changes. These sorts of practical, real-world effects allow your videos to look more professional and give your stories a sense of depth and meaning that could easily be lost in reams of soft, professional content.
How to Create Fascinating Videos With Kinetic Typography
There are tons of great Kinetic Typography examples out there, so let’s take a look at how to create your own. To get started, you’ll want to plan out your video outline. Start with a topic that’s relevant to your audience, and then flesh out your main points. Next, choose the visual elements you’d like to incorporate into your video. Finally, use those elements to tell your story from an angle that will make a difference to your viewers. By incorporating Kinetic Typography into your videos, you can add an extra dimension of excitement and intrigue to your stories.
Plan Your Video Outline
Next, you’ll want to plan out your video outline. Doing this will help you determine the best way to incorporate Kinetic Typography into your videos. Keep in mind that Kinetic Typography is all about creating movement. So, your outline should be guided by this goal. What’s the main message of your video? What are the main points you want to convey? Now, use the outline you’ve created to map out the message of your video. What visuals will you use to convey your message? After you have your outline, you can start thinking about how you’ll implement Kinetic Typography in your videos.
Use Real-World Objects As Text To Create Motion
One way to incorporate Kinetic Typography into your videos is to use real-world objects as your text. For example, if you’re creating a video about how to make a sandwich, you could use the toaster as the text for your video. With toasters, you can toast bread, and with the lever, you can pop the bread up and down. When toasted, the sandwich is ready to eat. So, the lever to the right side is up, and the lever on the left opens the slot for the bread. Now, think about other objects that you could use as your text. Things like real-world objects, products, or even abstract things such as computer code or musical notes.
Add Color to Your Videos With Colour Theory
Kinetic Typography text is color coded, but not in the traditional red, green, or blue way. Instead, you’ll want to use color theory to create the look of your Kinetic Typography. The key to this is to think of the colors you use in your text as the building blocks of your design. In other words, you want to start with a base color that’s your primary color. Then, use the secondary color to bring in the accents. In this design, your primary color is orange because it naturally has a warm undertone. So, you can use it to build up your design by adding the orange tone to your accent colors like yellow or red.
Kinetic Typography is a fun and engaging way to add depth to your videos, and you don’t need any fancy gear to create it. Simply use objects from the real world as your text, and incorporate color to create a lively look for your Kinetic Typography.