The trend of online gaming has skyrocketed over the last few decades, and it won’t be wrong to state that it’s one of the fastest-growing industries worldwide. As per the latest research, the global online gaming market is estimated to cross $200 billion in revenue by 2022, which was worth $173 billion in 2021.
Considering the whopping profit margin in the industry, more and more startups are entering the limelight in the hope of making it big. Now, the question is how to make your gaming startup a massive success. Let us share four marketing strategies that startups can consider to boost their brand while saving costs.
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Top Four Marketing Strategies for Online Gaming Startups
#1 Collaborate With Influencers
Influence marketing is all the rage these days! Whether they are gaming YouTubers, Twitch streamers, or gaming Instagrammers, working with influencers who have millions of followers can help get your game off the ground easily and quickly. Besides, try to find the narrowest niche that’s in tune with your product and target your audience accordingly. Working with the right influencers can also help you boost your esports promotions. These are usually multiplayer video game competitions like Dota 2, League of Legends, and Starcraft 2 among professional gamers, individuals or teams.
#2 Boost Your Web Presence
From first-person shooter games, and multiplayer online battle arenas (MOBA) to casino games like Up2ubet, every game needs a strong online presence. Thus, startups should build an appealing website for their game where players can learn more about it and even buy physical or digital copies if offered. In addition, build your social media presence as it will help you promote your game via influencer marketing and get quick feedback from players. For instance, Reddit is a great place to start discussions on your game and help a wider audience know about your product.
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#3 Focus More on Creating Video Content
When it comes to letting your audience know about your game and its possibilities – nothing could be more effective than creating video content. Fortunately, you can just use a capture card to record yourself playing on a console or on a PC and create engaging gaming videos that allow potential players to have a clear idea of what to expect. As a result, more and more gamers are likely to purchase your game and recommend it to their friends and family members.
#4 Feature on Popular Podcasts
In today’s digital media age, businesses are turning to online channels like podcasts to market their products. And the same is the case with the gaming industry. If you can have your new game endorsed by a few of the top gaming podcasts, you can reach a massive audience. Especially in today’s time when a podcast is the new age radio. You can even collaborate with podcasters to add the purchasing link of your game and give a lucrative discount offer for gamers.
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While creating a new game is surely a challenging task, it has a huge profit-making potential. Thus, if you’re a gaming startup and don’t have a solid marketing strategy, your product is less likely to survive in the current gaming market. Make use of these above-mentioned tips and boost your gaming brand.