SEO is one of the most challenging and needs continuous learning on the go. It is that field which demands superb planning and organisational skills. SEO Canberra may help you to gain more information on SEO techniques.
SEO is a field where you are needed to put in hours and hours of practice to get it perfect. Getting trained with SEO skills or reading books doesn’t make anyone an expert in the field. So, it’s common to err with common mistakes when anyone is new to SEO.
Read the article further to check what common mistakes you are making.
1. Slow loading website
It is a fundamental yet not to be ignored issue hindering your SEO performance. The reasons may be:
● Hosting space
● Images not optimised
● Excessive HTTP Requests
● Untidy coding
● Not using CDNs
2. No keywords in Title Tags, Meta Description and Images
It is not enough just to insert the target keywords in your articles. They need to be inserted in the title tags and meta descriptions too.
Missing to insert the target keywords in the title tags and meta description may not give you the results you intend to.
Your content might be of outstanding quality, but if the title tags and meta description are missing the target keywords, the search engines find it difficult to understand what topic your content is talking on.
These factors help your content be more friendly to the crawlers of search engines. It results in improving the performance of the content.
You need to ensure the title tag is not too long and is each title tag is uncommon across all pages.
On several occasions, we get lazy or just skip to equip images with alt or title tags. It is an essential feature of SEO, and if the alt tags or title tags are missing, you miss passing some vital information about your content to the search engines.
3. Little or no understanding of your visitors
Knowing your visitors or target audience is one of the basic principles of SEO strategy. You need to study the psychology and behaviour of your target audience and understand them well.
Those who know their audience on a deeper level connect well with the audience on a super-friendly level. It helps to build mutual trust between the audience and the company, and the audience starts to believe in them.
It needs a deep study to understand all traits of your audience. Sometimes, we only know 1 or 2 characteristics of any visitor, and we think we know everything about that particular audience. That shouldn’t be the case, as it can bring some unpleasant surprises at some curve.
Several external factors like technology updates, market changes, policy changes, etc., result in consumer behaviour. Therefore you need to keep a tab on it and change your stance accordingly.
Once you know your audience, you will fabricate your keywords from your audience’s perspective, which results in your content getting displayed in front of them.
4. Missing SEO Strategy
Despite having to know how well your target audience is, it may turn futile if you don’t have an SEO strategy. You should build a roadmap for your SEO success as it is critically important.
If you are missing to come up with an SEO strategy, you are not alone. As per reports, out of all businesses practising SEO, only ⅓ of small companies had built their SEO strategy.
The SEO strategy should include:
● Check your position on SERPs and set a goal where it should be within a stipulated period.
● Keep a check on your competitors concerning content, keywords, search engine rankings and performance.
● Assign tasks within your team as to who will check for algorithm updates, Google Analytics, keyword planning, content uploading frequency etc.
There may be possibilities that plans may not execute as intended due to multiple factors like website, content, performance etc., failing your SEO strategy, which needs to be efficient, scalable and sustainable in the long run.
5. Creating irrelevant content
You need to create content which is relevant to your audience. Multiple times we may focus on a specific keyword, and the writing may get dragged more towards focusing on the keyword and less on the target topic.
It may lead to severe implications as search engines want the most relevant content against their users’ search queries. If your content doesn’t have any answers to users’ questions, your content may not rank well.
So, before you create content, keep aside the thought of what the search engine wants and try to create content which will solve the user’s problems. If your content is valid for the users, all search engines will want it to show to their users, without any doubt.
6: Publishing Plagiarised Content
If you use content from other sources as it is, it is considered spam and not encouraged. At times, you may get penalised by major search engines.
Even using spun articles is not a good practice. To come up with original and fresh content, you want to put in lots of effort, research the topic deeply, jot down notes and then come up with beautiful content, which is all yours.
Creating original content is a thing which will make you feel proud.
SEO is not an easy task, and you need to put in lots of effort to get the results. There are many aspects of SEO, and in the beginning, anyone can miss one thing or another and is prone to errors.
Once you start working on SEO, you need to work on it daily, rather consistently. Hopefully, the above information will help you to avoid these common errors and help to rank better in search engines.
It is essential to produce original and fresh content rather than copy-pasting or spinning articles on AI-enabled tools. If your SEO is not up to the mark, your site will not rank higher in search engines, which is harmful to your business.